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In accordance with the political direction as ‘CHINA CO-OP should make full use of its advantages, gradually develop chain business of agricultural products & daily necessities in rural areas, and promote traditional network with modern logistic technologies’ detailed in CPCCC Document No.3 issued in 2003, New Cooperation Joint-Stock Trade Chain Co., Ltd. was established in November, 2003, jointly invested by All-China Federation of Supply and Marketing Cooperatives, famous enterprises, and Supply and Marketing Cooperatives in provinces, cities, and counties. New Cooperation Joint-Stock Trade Chain Co., Ltd. is national chain supermarket enterprise based on modern operation mechanism.


New Cooperation Group holds ‘to serve rural area’ as key principle, and follows the political orientation ‘go to rural areas, make life comfortable, and offer best service to farmers’. With modern logistic technologies, NEW COPERATION JOINT-STOCK TRADE CHAIN integrates, transforms, promotes and optimizes the traditional rural business network. With directly controlled supermarkets and distribution centers in the counties (cities), the company establishes rural retail outlets and social commercial outlets, forming a “vertical & horizontal” integrated chain network of urban and rural areas. Through business network, the company offers daily consumer goods and agricultural production of high quality and reasonable price to the residents in rural areas, and offers agricultural and sideline products of good quality to urban residents. NEW COPERATION JOINT-STOCK TRADE CHAIN provides the costumers with comprehensive service.


As an important platform for the joint development of ACFSMC system and a representative network constructor of “Modern Rural Circulation Service Network Project”, New Cooperation Group has its unique advantages: I. Rapid and steady development based on target market in rural areas, third-tier and fourth-tier cities; II. Sustainable impetus based on commercial operation mode of “directly-controlled and franchised supermarkets” and “small-scaled supermarkets and large operation chain"; III. Strong guarantee based on low-cost business expansion linked by property rights and capital investment; IV. Appreciation in asset value based on “to serve rural area” key principle and NCS brand construction.


In future, New Cooperation Group will push the offline infrastructure construction in terms of warehouse & logistic center construction, agricultural products processing, quality inspection & certification, sending directly traceable fresh agricultural products from agricultural product base to dining table. With efficient distribution system, New Cooperation Group offers you the products you need of high quality and low price. The company conducts detailed research on the traditional retail industry influenced by Internet technologies, with unique advantages, to explore the combination of on-line and off-line operation, and to O2O electric business platform. New Cooperation Group strives to establish two-way circulation network system of fast-moving consumer goods, agricultural and sideline products, and become a top trade chain group in rural areas.

 


Operation Concept

To develop modern chain management in rural areas, establish modern business services network of consumer goods in rural areas, and serve “three rural issues” (agriculture, rural areas and farmers).



Enterprise Spirits

Hard-working, innovative, cooperative and dedicating

 

Brand Construction

1 Brand Innovation. NEW COPERATION JOINT-STOCK TRADE CHAIN constantly revises and improves Vision Recognition System of New Cooperation, standardizing, procedurizing and personalizing visual identification system and behavior recognition system of NCS.

2. Brand Communication. With various media agencies, NEW COPERATION JOINT-STOCK TRADE CHAIN enhances brand awareness and carries out image advertising. Based on the cooperation with administrative organizations and industry association of All China Federation of Supply and Marketing Cooperatives, NCS launches promotion activities.

3. Brand Maintenance. NEW COPERATION JOINT-STOCK TRADE CHAIN establishes brand quality monitoring system and brand crisis handling mechanism. NCS puts emphasis on brand management of branded goods and franchise stores. Franchised stores should operate under management of NCS. If the franchised stores damage the brand image, NEW COPERATION JOINT-STOCK TRADE CHAIN will withdraw the franchise.

4 Brand Development. With NCS network, NEW COPERATION JOINT-STOCK TRADE CHAIN provides various services, such as advertising service, information service, technology and cultural service, convenience service.


Enterprise Responsibilities

With modern logistic technologies, NEW COPERATION JOINT-STOCK TRADE CHAIN integrates, transforms, promotes and optimizes the traditional rural business network. With distribution centers in the counties (cities), the company establishes rural retail outlets and social commercial outlets, forming a “vertical & horizontal” integrated chain network of urban and rural areas. With New Cooperation network of “unified procurement & distribution”, the company offer daily consumer goods and agricultural production of high quality and reasonable price to the residents in rural areas, and offer agricultural and sideline products of good quality to urban residents. NEW COPERATION JOINT-STOCK TRADE CHAIN provides the farmers with comprehensive service.